In a world where technology has quite literally taken over, digital marketing has become an increasingly popular option for a lot of companies.

     There isn’t anything wrong with digital marketing, in fact we think all companies should adopt a digital marketing strategy.
But with the sudden spotlight upon digital and online promotion, more traditional ways of marketing can be overlooked and in particular print marketing has taken a back seat.

But print is definitely NOT dead. In fact, it is quite the opposite. 

           Print marketing consists of a huge range of things like posters, leaflets, brochures and direct mail. It comes in all forms and can help to promote a range of products and services.

       Being a printing company, we work with many clients to create effective and high-quality marketing materials.
A lot of people think that print marketing is old fashioned, but we think that it’s not and that it can really make you stand out from your competitors.

7 reasons why print can give you a competitive edge: 

1. It is more personal

  Customers love to feel special and valued by companies.
There’s something about print marketing and in particular, direct mail or a letter, that just feels that bit more personal than other types of marketing.
             Every day, we receive emails with similar discounts but there is something about receiving actual vouchers in the post that make us feel a bit more valued.
And when your customers feel more valued, you can expect to gain customer loyalty and retention. 

2. It grabs attention

         Great example, when we are handed printed marketing material, such as leaflets or brochures, we always have a good read of it.
Compare this to email though and we must honest, we don’t always look at each promotional material that comes our way.
Print marketing is attractive and different which can mean customers engage with it more than they would with other marketing. 

3. It gives you a competitive edge

        Print marketing seems to have slightly decreased within some company’s marketing mix.
Due to this, incorporating more print marketing into your marketing plans will give you a competitive edge, simply because it is done less so it stands out more when it is done. 

4. It allows people to disconnect from technology

               With technology literally taking over everything, we always seek times where we can unplug from everything and enjoy some time away from our phone, laptop and other devices.
More people are doing the same and actively choosing to disconnect from digital media every now and then.
Print marketing is refreshing in a digital-obsessed world. It gives your customers the chance to unplug and really digest.

5. Print marketing builds reputation and credibility

             Print marketing shows that a company has put a bit more effort in and because of this makes them appear more trustworthy and serious about what they do.
The appearance of a company’s credibility is usually the deciding factor on whether a customer will choose to use your services or not.
So, try to print more marketing to really impress your customers. 

6. Print opens up clever opportunities to advertise

              Print opens up so many creative ways to advertise and promote yourself.
For instance, you could design a booklet to look and open up like an envelope or creating an interactive paper wheel which turns to show different text.
Creative things like this can really grab your customers’ attention and encourage them to engage with your material for longer.

7. Print is not just momentary 

            Unlike a lot of other marketing, print can have an effect for a longer time. This is simple due to the nature of it.
When we receive a takeaway menu, vouchers or a brochure, for instance, we will keep hold of these until we need to use them or hold them for future reference.
Whereas other forms of marketing are often based on an immediate call-to-action.

                 So, there you have it. 7 reasons that print marketing is a great way to promote your business.
If you’d like to chat further about your next print project of your marketing materials, then please get in touch with Aggie on 01684 850960 or email aggie@orchardpress.net.

         With our own printing and finishing machinery, we can produce any print job to the highest level of quality.

Create something that can’t be ignored!